DONNI. IN DETAIL
Launched in 2009, DONNI. is a Los Angeles based brand founded by Alyssa Wasko.
It all started with a scarf, when Alyssa lost her father, lovingly known as Donny.
In seeking comfort, she turned to creativity and designed a scarf by hand. As word spread, her scarves garnered attention from discerning women across the country.
It all started with a scarf, when Alyssa lost her father, lovingly known as Donny.
In seeking comfort, she turned to creativity and designed a scarf by hand. As word spread, her scarves garnered attention from discerning women across the country.
COMFORTABLE. CLASSIC. COOL.
What began as a personal expression evolved into a considered brand—rooted in comfort and intention, where every piece carries the same care and meaning as the very first.
Today, DONNI. creates effortlessly wearable, undeniably comfortable ready-to-wear. Designed to be thrown on, lived in, and loved through every stage of life.
Our timeless pieces blend comfort and craftsmanship with an easy, lived-in sense of cool.
Today, DONNI. creates effortlessly wearable, undeniably comfortable ready-to-wear. Designed to be thrown on, lived in, and loved through every stage of life.
Our timeless pieces blend comfort and craftsmanship with an easy, lived-in sense of cool.
OUR FOUNDER'S VISION
Alyssa’s background at Chanel informed her meticulous attention to detail and deepened her dedication to quality. This expertise, paired with DONNI.'s roots in comfort and ease, makes each piece truly unmatched.
Her design process always starts with fabric—sourcing the softest materials with just the right texture, weight, and drape.
Inspired by vintage menswear, classic films, and timeless interiors, each piece feels distinctly personal: endlessly versatile, easy to wear, hard to take off.
Her design process always starts with fabric—sourcing the softest materials with just the right texture, weight, and drape.
Inspired by vintage menswear, classic films, and timeless interiors, each piece feels distinctly personal: endlessly versatile, easy to wear, hard to take off.